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Plantar Fasciitis is a condition characterized by pain in the heel and arch of the foot, plantar fasciitis affects the plantar fascia, the thick tissue that sits across the bottom of the foot and is responsible for connecting the bone of the heel to the toes. This vital tissue is susceptible to strain, being overworked, underused and everything in between, which can contribute to the condition of plantar fasciitis where the tissue becomes swollen. When your feet are healthy and your plantar fascia tissue is not inflamed or under stress, the tissue normally behaves like a shock-absorbing string that helps to...

Flip flops used to be a simple, cheap summer shoe that gave you a bit of protection from rough or hot surfaces, but more recently, they have become the footwear of choice for many.  You can't blame them, with all the fancy styles, eye catching shades, and even corporate logos. But these shoes were never meant to be someone's primary shoes.    So what are the pros and cons of flip flops? On the positive side, they do offer some protection for the soles of your feet when walking around on the sand at the beach, or on hot concrete...

Our founder, Eva Nemcik, created the Original Foot Alignment socks based on the yoga practice of spreading your toes with your fingers. She felt that if this simple practice could help relieve the pain she was experiencing from her physical activities, then a sock that could give this experience and be worn for longer periods of time would also be beneficial. Recently Eva was invited to be interviewed by Katy Bowman, an internationally recognized biomechanist, author, and science communicator. Katy has both the skill and passion for reintroducing movement into people’s everyday lives. She has eight bestselling books, an award-winning...